GOOGLE ADS · META ADS · LOCAL SERVICE ADS · RETARGETING
Google & Meta Ads for Contractors — Every Dollar Tracked, Every Lead Attributed
Generic ad agencies run generic campaigns. Royalso runs contractor-specific Google and Meta campaigns — targeting homeowners with high buying intent, in your exact service area, for your exact trade. Every dollar is tracked. Every lead is counted.
- Google Search Ads targeting “near me” and emergency service keywords
- Meta retargeting that follows your website visitors until they book
- Google Local Service Ads (LSA) — you only pay per verified call
✓ No Lock-In Contracts · ✓ First Campaign Live in 48 Hours · ✓ Full Spend Transparency
See exactly what you’d spend and what you’d get back · No commitment
📊 Sample Campaign ResultsHVAC Client — New York
Ad Spend: $2,400/mo
Leads Generated: 34
Cost Per Lead: $71
Revenue Closed: ~$38,000
Epoxy Flooring — Long Island
Ad Spend: $1,200/mo
Leads Generated: 22
Cost Per Lead: $55
Revenue Closed: ~$26,400
* Results vary by trade, area, and seasonality
3.2×
Average ROAS across contractor campaigns we manage
$45–$85
Average cost per qualified lead (trade-dependent)
48hrs
From contract signed to first ad live
100%
Spend transparency — you always see exactly where your budget goes
WHY PAID ADS
WHY PAID ADS
SEO Takes 90 Days. Ads Generate Calls This Week.
Local SEO is your long-term foundation — but it takes time. If you need leads now, paid ads are the fastest path from zero to phone ringing. A well-built Google Search campaign targeting “roofing contractor near me” or “emergency HVAC repair” in your city can generate calls within 72 hours of launch.
The contractors who dominate their local market run both: SEO for compound, cost-efficient growth and ads for immediate, predictable lead volume. We build both systems — and they feed each other.
The Contractor Ads Advantage
Contractor services have some of the highest commercial intent keywords in Google Ads. Someone searching “HVAC repair emergency” at 11pm is not browsing — they are about to call whoever they see. Your ad appearing at that exact moment is worth multiples of what a banner ad on a generic website costs.
High intent + geographic targeting = high-value leads at predictable cost.
AD TYPES
Three Campaign Types We Run for Contractors
Each one targets a different buyer moment — together they cover your entire funnel.
Google Search Ads
Appears when someone in your city actively types your service into Google. Highest-intent traffic available. We build exact-match campaigns around your highest-value keywords.
Google Local Service Ads (LSA)
Google's pay-per-lead format for verified contractors. Your business appears above standard ads with a “Google Guaranteed” badge. You only pay when someone calls directly.
Meta Retargeting Ads
Targets people who visited your website but didn't convert. Follows them on Facebook and Instagram with compelling before/after content, keeping your business top of mind until they're ready to book.
OUR PROCESS
How Royalso Manages Paid Ads for Service Contractors
Week 1: Research
Keyword research for your trade and city. Competitor ad analysis. Audience building. Landing page audit. We don't spend a dollar until the foundation is right.
Week 1–2: Build
Campaign structure built, ad copy written (3–5 variations per ad group), conversion tracking installed. Landing page tweaks recommended or built.
Week 2+: Launch & Optimise
First campaign goes live. Daily bid monitoring, weekly negative keyword pruning, A/B test rotation. We optimise aggressively in the first 30 days.
Monthly: Report & Scale
Full performance report every month: impressions, clicks, cost per lead, leads generated. We scale what's working and cut what isn't.
WHAT'S INCLUDED
Everything Managed. No Hidden Fees.
Most ad agencies charge a management fee and then add on extras: creative production, landing pages, conversion tracking, reporting tools. We bundle everything into one transparent monthly fee so you know exactly what you're paying and exactly what you're getting.
- ✓ Campaign setup and ongoing management
- ✓ Ad copywriting and creative direction (Meta)
- ✓ Conversion tracking via Google Tag Manager
- ✓ Monthly performance report (plain English)
- ✓ Landing page audit and recommendations
- ✓ Google LSA setup and management (where applicable)
- ✓ No minimum ad spend — you control your budget
Not Included (by design)
We do not lock you into an agency-managed ad account you can't access. Your Google Ads account belongs to you. Your Meta Ads account belongs to you. We operate as a manager, never as the account owner. If you leave, you keep everything — your data, your history, your campaigns. That's how we believe digital marketing should work.
FAQs
Contractor Paid Ads — Common Questions
What every contractor wants to know before starting
What's the minimum budget I need to run ads?
We recommend a minimum ad spend of $800–$1,000/month for Google Search to generate meaningful data and leads. Lower budgets exist but take longer to optimise. Meta retargeting can start lower — as little as $300/month as a complement to Search.
How quickly will I see results?
Google Search campaigns can generate calls within 48–72 hours of launch for high-intent keywords. Real data and optimisation momentum builds over the first 30–60 days. We set realistic expectations up front.
Will you manage my ad spend directly?
No — you fund your own Google and Meta accounts directly. We never hold your budget. We manage the campaigns as an authorised manager on your accounts. Full transparency always.
Do I need a landing page or can you send traffic to my homepage?
We always recommend a dedicated landing page for each campaign — it dramatically improves conversion rates. We'll build it if needed, or optimise an existing page. We won't run ads to a homepage that isn't built to convert.
Can you run ads if I'm just starting out and have no website?
Yes, but we'd recommend building the website first. We can fast-track a single-page lead capture site in 5–7 days to get ads running while the full site is in development.
Do you offer Google LSA management?
Yes. We handle the full LSA application, verification, and ongoing management for eligible contractor categories. LSAs show above standard ads and only charge per verified call — it's one of the best-value ad formats available for contractors.
START TODAY
Get a Free Paid Ads Audit — Find Out What Your Ads Are Missing
Every day you're not running ads, someone else in your trade is showing up at the top of Google in your city. Get a free ads audit — we'll show you exactly which keywords your competitors are bidding on, and what a realistic campaign would cost and return for your trade.
Includes competitor keyword analysis · Delivered in 24hrs · No calls required