Google Ads for contractors, judged by cost per booked job
Google Ads are the fastest way for a contractor to make the phone ring, and the fastest way to burn $3,000 a month when the “HVAC near me” clicks land on a homepage and nobody calls back. PPC for contractors works when three things line up: the campaign targets searches that mean someone is hiring today, every click lands on a page built for that job, and every lead gets an answer in under 60 seconds.
We build all three and run them as one system. Your ad spend goes from your own account straight to Google or Meta, and we never mark it up.
Free video audit in one business day · No sales call · Ad spend never marked up
Search, Local Services Ads and Meta: where each one earns its budget
Google Search ads
Someone in your county types “water heater replacement” or “roof repair” and your ad is one of the first things they see. Highest intent there is. We run exact-match campaigns on the searches that book jobs, one per job type, and cut the ones that bring price shoppers.
Local Services Ads, fully managed
The listings with the Google Verified badge, above the regular ads. You pay per lead, not per click, and Google checks your license and insurance first. We handle the application, verification and profile, and check every month that Google has credited the junk leads. For HVAC, plumbing and roofing, this is often the cheapest booked call on Google.
Meta ads, where pictures sell
Nobody searches Facebook for a plumber. Meta ads for contractors work where a picture sells the job: a before-and-after of a garage floor or a kitchen makes a homeowner think about their own. Included on Revenue Infrastructure for remodeling and coating companies, and on Multi-Market for every trade. If your trade doesn’t need it, we’ll tell you.
Why most contractor ad accounts lose money
Four problems do most of the damage. The campaign is one big ad group with every service in it. Clicks go to the homepage. Conversion tracking counts page views, so nobody knows which keyword booked a job. And the lead that comes in at 6:40 pm gets a call back at 9 the next morning, after two other companies have already quoted. We fix all four before the first dollar is spent: one campaign per job type, a landing page per campaign, call tracking and form tracking into GoHighLevel, and the AI follow-up on every lead.
Your first 30 days, then every month
Weeks 1 and 2. Keyword and competitor research for your county, campaign structure, landing pages and tracking. You approve the ad plan, and nothing goes live until tracking is proven.
Weeks 3 and 4. Search campaigns launch, and Local Services Ads follow as soon as Google’s verification clears. Daily bid and budget checks, new negative keywords every week, ad copy tests, and every lead handed to the AI follow-up the moment it arrives.
Every month after. A report on booked calls, cost per booked job and what changed. Budget moves toward what’s booking and away from what isn’t.
Where Google Ads fit: Revenue Infrastructure
Ads run on Revenue Infrastructure, the complete system: Google Search and Local Services Ads, the local SEO and Google Maps work, the AI voice line and AI chat, a new site if yours needs one, and every lead answered in under 60 seconds. Ads and follow-up come together for a reason: a click nobody answers is money handed to the next company on the page.
One contractor per trade per county, so we’re never bidding against you
- Exclusive in your county. Your trade and your counties are named in the agreement. We won’t run ads there for anyone you compete with.
- Your account, your money. The ad accounts are in your name from day one. You pay Google or Meta directly and see every dollar.
- A flat fee. A bigger budget never earns us more, so our advice on spend has no angle.
- Written milestones and a day-90 exit. What we answer for is in the agreement before you sign.
- A founder on your account. You deal with a founder, not an account manager.
Google Ads for contractors: what owners ask before they spend
How much should a contractor spend on Google Ads?
Our minimum is $1,500 a month per county. For the four trades we work in, $3,000 a month or more usually gives you enough data in the first month to judge what’s booking. You pay it to Google or Meta directly, and the free audit ends with the plan and price we’d suggest for your county.
How fast do ads produce calls?
Search campaigns can produce calls within days of going live, and Local Services Ads follow as soon as Google’s verification clears. The first 30 days are for finding which searches book jobs; the numbers settle after that.
Does my ad budget go through you?
No. You pay Google and Meta directly from your own account, and we work inside it as a manager. The account is in your name from day one, so the campaigns, the history and the data are always yours.
Can I hire you just for Google Ads?
Not for ads alone. Ads run on Revenue Infrastructure and Multi-Market, alongside the Maps work and the AI follow-up, because paid clicks without an answer in under 60 seconds waste money. If you’d rather start with Google Maps alone, that’s Map Pack Takeover, and ads can be added when you’re ready.
Do you charge a percentage of ad spend?
No. Management is a flat monthly fee: Revenue Infrastructure is $6,500 a month and Multi-Market is $10,000 a month, onboarding included on both, with a six-month minimum and then month to month with 30 days’ written notice. Spending more with Google never earns us more.
Do you manage Local Services Ads?
Yes, on Revenue Infrastructure and Multi-Market. Our Local Services Ads management covers the application, verification and profile. Google now credits leads that aren’t real jobs automatically, and we check every month that it has.
See what happens when we call you after hours
For the free audit we call your business and send your form after hours, put your Google profile next to the three companies above you, and finish with the plan and price we’d suggest, plus whether your county is still open in your trade. A screen-recorded video and a written list within one business day, with no sales call. Every lead that waits until morning is a job someone else gets to quote first.
No sales call · By email · Within one business day