Plumbing marketing for the calls that can’t wait until morning
A pipe bursts at 2 am. A water heater lets go on a Sunday. The homeowner calls the first plumbers Google shows and books the one who answers. Royalso builds plumbing marketing to put you on that short list: Local Services Ads at the top of the page, plumber SEO that goes after the Map Pack top 3, and a reply by text in under 60 seconds whenever you miss a call.
We take one plumbing or HVAC company per county. Once you hold yours, the plumber across town can’t hire us.
Heating and cooling shop? See HVAC marketing. Run both trades? See HVAC and plumbing marketing.
Free video audit in one business day · No sales call · Plans from $3,500 a month
Plumbing SEO: what it takes to reach the Map Pack
Four things. Your Google profile, set up as a plumber with every service listed and worked every week. A page for each job (emergency plumbing, water heater repair and replacement, drain cleaning, sewer line repair, repiping, leak detection) and one for each town you serve. A review request after every job, and a reply to every review. And your name, address and phone matched on every directory, so Google sees one plumber, not three. More on how we work the map: local SEO for contractors.
Emergency pages for a homeowner standing in water
Nobody reads a long page with water on the floor. Searches like “emergency plumber near me”, “burst pipe” and “sewer backup” each get a page with your hours, your service-call fee if you publish it, and a tap-to-call button that never scrolls away. And the plumber who stops the leak is the first name they remember when the water heater goes.
Local Services Ads for plumbers
When water is coming through a ceiling at midnight, Local Services Ads sit above everything, the map included. Pass Google’s checks and yours carries the Google Verified badge, and you pay per lead, not per click. We handle the application and verification paperwork; Google now credits invalid leads automatically, and we check every month that it has. Search ads go after the bigger tickets: water heaters, sewer lines and repipes. Both run on Revenue Infrastructure, billed to your own Google account and never marked up.
Every missed call gets a reply, even at 2 am
Missed calls get a text in under 60 seconds. During your hours: “Sorry we missed you, this is (your company). What’s the job and where? We’ll call you back within the hour. Reply STOP to opt out.” After hours: “Sorry we missed you, this is (your company). We’re closed now and will call you back at (your opening time); for an emergency, call (your on-call number). Reply STOP to opt out.” On Revenue Infrastructure or AI Front Desk, the AI voice line picks up instead. It tells the caller up front that it’s an AI assistant and the call may be recorded, takes the address and the problem, and puts emergencies through to your on-call plumber. No voicemail sits waiting for a tech to climb out of a crawlspace. More on the AI answering service.
Plumbing marketing, in two plans
Map Pack Takeover goes after the map: your Google profile, a page for every job and town, reviews and missed-call text-back. Revenue Infrastructure is the full system for a shop with an on-call rotation, adding Local Services Ads, search ads, an AI voice line for after-hours calls, and booking, with every lead answered in under 60 seconds.
What it takes to cover the plan
At a $650 average job and a 50% gross margin, about eleven extra jobs a month cover Map Pack Takeover. Emergency calls and water heater swaps get you there faster. Your numbers will differ, so run them in the missed-call calculator.
A plumbing marketing agency you can hold to account
Your county is named in the agreement, and no other plumber or HVAC shop in it can hire us while you’re on board. Our milestones are written down at days 30, 60, 90 and 180, with an exit at day 90 if we miss. From day one, the domain, the website, the Google profile and the ad accounts carry your name, not ours, and ad spend goes straight from your account to Google, never marked up. The person running your account is a founder.
Plumbing marketing questions
How long does plumber SEO take?
Maps positions usually start to move in 60 to 90 days, longer in a busy county. On Revenue Infrastructure, search ads go live in weeks 3 and 4, and Local Services Ads follow as soon as Google’s verification clears.
Do you build separate pages for drain cleaning, water heaters and sewer work?
Yes. A clogged drain, a dead water heater and a sewer backup are three different searches, so they get three different pages, plus one for every town you serve.
We do HVAC too. Is that covered?
Yes. HVAC and plumbing count as one trade, so one plan covers both, and your heating and cooling work gets its own service pages next to the plumbing ones. We take one plumbing or HVAC company per county; if yours is taken, your audit says so.
How much does plumbing marketing cost?
Map Pack Takeover runs $3,500 a month, with $500 up front for onboarding. Revenue Infrastructure, the full system with Local Services Ads, search ads and an AI voice line for your after-hours calls, runs $6,500 a month with onboarding included. Ad spend is on top, paid by you to Google: plan on $1,500 a month per county at minimum; most markets take $3,000. Plans have a six-month minimum, then go month to month with 30 days’ notice in writing. The full breakdown is on the pricing page.
Can the AI handle emergencies?
Yes. It says it’s an AI in its first sentence, then asks every caller whether it’s an emergency. If it is, it puts the call straight through to your on-call number and texts you the details. It never quotes a price you haven’t approved.
Find out who gets the burst-pipe calls in your county
Send your business name and county. We’ll find the three plumbers Google shows above you, check your site on a phone, then call and send your form after hours to see what a homeowner gets. Within one business day, a video and a written list arrive by email: the plan and price we’d suggest, three fixes you can make yourself, and a straight answer on whether your county is open. Meanwhile, every call that rolls to voicemail tonight is a job another plumber books.
No sales call · By email · Within one business day