LOCAL SEO · GOOGLE MAPS · 3-PACK RANKINGS · CITATIONS
Local SEO for Contractors — Rank in Google Maps and Win More Jobs
68% of local searches click one of the first three Google Maps results. If your contracting business isn't in the top 3 for your trade and city, you're invisible to most of your potential customers — every single day.
- Google Business Profile optimised to dominate your local category
- Service area pages that rank for every city and borough you cover
- 30+ local citations built across the directories Google uses to verify you
✓ No Paid Clicks · ✓ Compounds Over Time · ✓ Avg. First Rankings in 60–90 Days
See exactly where you rank vs. competitors · No calls · No commitment
📍 Google Maps 3-Pack
★★★★★ 4.9 (67 reviews)
0.3 mi • Open now
★★★★★ 4.1 (12 reviews)
1.2 mi
★★★★★ 3.8 (4 reviews)
2.1 mi
68%
Of local searches click the Google Maps 3-Pack result
60–90
Days to first page-1 rankings for most contractor keywords
30+
Citation sources built to signal trust to Google
0¢
Cost per organic click vs. Google Ads — SEO compounds forever
THE OPPORTUNITY
THE OPPORTUNITY
Most Contractors in Your Area Have Terrible SEO — That's Your Advantage
The majority of trades websites — roofing, HVAC, epoxy, remodeling — are poorly optimised. They have incomplete Google Business Profiles, zero local citations, no service-area pages, and slow mobile sites. This means the bar to rank in the top 3 is lower than you think.
One Royalso client in epoxy flooring went from invisible to ranking #2 in their city within 74 days — with just Google Business Profile optimisation, 3 service-area pages, and 15 citations. Their competitors had simply never done the basics.
Why Local SEO Compounds
Unlike paid ads that stop the moment you stop spending, SEO compounds. Every review you earn, every citation built, every page that ranks — they all accumulate. A client who has been on our local SEO retainer for 12 months typically costs 60–80% less per lead than their paid ads campaigns because the organic traffic grows month over month.
OUR SYSTEM
How We Build Your Local SEO Foundation in 90 Days
Each element works alone. Together, they’re the difference between page 1 and invisible.
Google Business Profile
We fully optimise your GBP: correct primary category, all secondary categories, complete service list with descriptions, 10+ photos uploaded, Q&A seeded, first weekly post scheduled.
On-Page SEO
Title tags, meta descriptions, H1s, and content rewritten around your trade + city keywords. Schema markup installed. Internal linking structured. Rank Math configured to 90%+ score.
Service Area Pages
We build location-specific pages for every city, borough, or county you serve — each targeting “[trade] [location]” keywords. One page per target area, properly linked.
Citation Building
We build 30+ consistent NAP citations across Google, Yelp, Angi, HomeAdvisor, Thumbtack, and 25 additional directories. Consistency of name, address, and phone number is a core ranking signal.
Review Velocity Strategy
We set up your AI-powered review request sequence (part of our automation service) and give you a manual script for in-person review asks. A steady flow of fresh reviews is the #1 3-pack ranking factor.
Monthly Rank Tracking
We track your rankings for 10–20 target keywords weekly and send a plain-English monthly report showing movement, traffic, and lead attribution from organic sources.
TIMELINE
What 12 Months of Local SEO Looks Like
Realistic milestones — no inflated promises
Month 1–2: Foundation
GBP optimised. On-page SEO fixed. 30 citations built. Service area pages live. First review requests sent. Tracking in place.
Month 2–3: Traction
First page-1 rankings appear for low-competition keywords. Google starts trusting your profile. Organic impressions begin rising.
Month 3–6: Momentum
3-pack appearances begin for primary keywords. Calls from organic start to noticeably increase. Review count growing. Cost per lead dropping.
Month 6–12: Dominance
Multiple top-3 rankings for your trade + city + surrounding areas. Organic leads becoming your primary and cheapest lead source. SEO ROI compounds monthly.
WHAT'S INCLUDED
Every Month, On Autopilot
Local SEO isn't a one-time project — it's an ongoing system. Google rewards businesses that consistently add reviews, post content, and build authority over time. Our retainer covers all of it.
- GBP optimisation and weekly posts
- Monthly on-page content update
- Citation monitoring and cleanup
- Rank tracking for 15 target keywords
- Monthly performance report
- Review velocity monitoring
- Competitor gap analysis (quarterly)
Local SEO Retainer Starts From
From $1,200/month • 3-month minimum, then month-to-month • Includes full GBP management, on-page updates, citation building, and rank reporting • Service-area page builds included in first 3 months • No long-term contracts after month 3 • 30 days notice to cancel
FAQs
Contractor SEO Questions — Answered Plainly
The questions we get on every audit call — answered honestly
How long does local SEO actually take?
First rankings typically appear within 60–90 days for lower-competition keywords. 3-pack appearances for primary keywords usually build between months 2–4. Full dominance in a competitive city takes 6–12 months. We give you realistic milestones at the start — not inflated promises.
Can you guarantee page-1 rankings?
No — and any agency that does is lying. Google doesn't share its algorithm and rankings can shift. What we can guarantee is that we follow Google's best practices, build real authority, and track your progress transparently every month.
What if I already have a Google Business Profile?
Great — we audit it, optimise everything that's incomplete or incorrect, and build from there. Many contractors have a GBP they've never touched since creation. Optimising an existing profile is often faster than starting from scratch.
Do I need to keep paying every month?
SEO is an ongoing effort. If you stop, your rankings don't disappear overnight — but competitors who keep building will eventually pass you. After month 3, we go month-to-month with 30 days notice. You're never locked in.
How do you report on results?
Monthly plain-English report: where you ranked last month, where you rank now, organic traffic, and lead attribution from organic sources. No jargon, no vanity metrics — just what moved and what it's generating.
Do you handle local SEO for multiple locations?
Yes. If you operate in multiple cities or have multiple business locations, we build and manage a GBP for each location and create service-area content that covers every target market. Pricing is adjusted based on the number of locations.
YOUR FREE AUDIT
Get Your Free Local SEO Audit — Delivered in 24 Hours
We'll audit your Google Business Profile, check your current rankings for your 5 most important keywords, count your competitor's reviews, and give you a clear priority roadmap — all within 24 hours, all async.
Ranking report included · Delivered in 24hrs · No commitment required