Roofing SEO services: earn your place in the Map Pack before the next storm
Search “roof repair near me” and Google shows three roofers on the map. In storm week, those three get the calls, and everyone below them waits for a phone that doesn’t ring. Our roofing SEO is built to put you in one of those spots and keep you there: a Google profile worked every week, a page for each service and town you cover, reviews after every job, and storm pages live before the season.
Want ads and AI follow-up too? See our complete roofing marketing system.
Free video audit in one business day · No sales call · One roofer per county
What our roofing SEO services cover
Six pieces of work, kept up every month. Each one feeds what Google weighs before it puts a roofer in the Map Pack.
- Your Google Business Profile. Roofing contractor as the primary category, secondary categories that match your work, every service listed, service areas set town by town, a post every week, photos from real jobs and a reply to every review.
- A page for every service. Roof replacement, roof repair, storm and hail damage, metal roofing, flat and commercial roofing, gutters: one page each for the work you want more of, with your photos, your warranty and your process.
- A page for each town you work most. Built from the jobs you did there, not one page copied a hundred times with the town name swapped.
- Storm pages, live before the season. A storm-damage page for the towns you work most, built ahead of the season so it has time to rank before the week every homeowner searches at once.
- Reviews after every job. A request by text to customers who agreed to texts and by email to the rest, with one reminder, so the reviews don’t stop when the busy season does.
- Citations and links that are real. Your name, address and phone identical on every directory, duplicates removed, and links from real sources: your manufacturer’s contractor directory if you’re certified, your suppliers, local associations. We never buy links.
Why good roofers drop off the map
It’s usually one of three things: nothing on the profile or the site for the towns around the office, one “services” page trying to rank for every kind of roof, or reviews that stopped after the last busy season. Google’s own guidance names relevance, distance and prominence as what decides local results, and a complete profile, a page per service and town, and a steady flow of reviews feed all three. Your free audit shows which one is costing you calls.
How we measure roofing SEO: calls, not traffic
Traffic doesn’t pay for a crew. Every month you see your Map Pack position for each search we track and the calls that came from your Google profile: homeowners who found you, not a lead sold to four roofers. On Revenue Infrastructure you also see booked calls and the cost of each booked job. Your day-90 milestone is measured the same way.
Why roofing SEO starts before storm season
A storm page needs time to rank, and reviews take months to add up, so the work has to be done before the weather turns. The company that pauses in April gives up ground it has to win back in June, while someone else takes the calls.
SEO alone, or SEO and ads?
SEO builds over months. If you need calls sooner, Revenue Infrastructure adds Google search ads in weeks 3 and 4 and Local Services Ads as soon as Google’s verification clears, plus the AI voice line for the week your office can’t keep up. Compare the plans.
Your first 90 days
- Weeks 1 and 2. Call tracking and recording go live, with a notice to callers. We file your text registration so missed-call text-back starts as soon as it clears, and rebuild your Google profile.
- Weeks 3 and 4. The first service and town pages go up, and review requests start going out after every job.
- Months 2 and 3. More town pages, the storm pages, weekly profile work, and citations cleaned and matched. Each monthly report shows Map Pack positions and Maps calls against where you started.
- Day 90. The milestone written into your agreement is measured. If we missed it, you can walk away: that’s the day-90 exit.
What roofing SEO costs
Plans start at $3,500 a month with Map Pack Takeover, our roofing SEO plan: your Google profile worked every week, service and town pages, storm pages, review requests after every job, citations, and a text back to every missed call. Revenue Infrastructure adds Google search ads, Local Services Ads, the AI voice line and the full follow-up, for roofers who need calls sooner. Ad spend is paid from your own account and never marked up. Every plan, side by side, is on the pricing page.
The arithmetic
At a $9,500 average roof and a 30% gross margin, a little over one extra roof a month covers Map Pack Takeover, and about three cover Revenue Infrastructure with a starting ad budget. These are examples, not promises. To see what missed calls already cost you, run your own numbers through the missed-call calculator.
Five questions to ask any roofing SEO company
- Who owns the Google profile, the website and the domain? With us, they’re in your name from day one, along with your ad accounts.
- Will you work for another roofer in my county? No. Your agreement names your county, and we take one roofer in it.
- Where do your links come from? Real sources only. No purchased links, no private blog networks.
- What gets measured at day 90, and what if you miss it? Map Pack positions and calls, against a milestone written into your agreement. If we miss it, you can leave at day 90.
- Who will I actually deal with? A founder, not an account manager. The person building your pages is the one answering your email.
The longer list is in how to choose a roofing SEO company.
One roofer per county. Is yours still open?
There are three spots on the map, and every roofer in your county wants one. We can’t work toward the same spot for two of them, so we don’t: your agreement names your county, and once you’re in, no other roofer there can hire us. It also means a county closes the day a roofer in it signs. Your free audit tells you whether yours is still open.
Roofing SEO questions owners ask
How long does roofing SEO take?
Maps positions usually start to move in 60 to 90 days, longer in a busy county, and the organic pages follow. That’s why the work has to start before storm season, not the week the hail hits.
How much does SEO for a roofing company cost?
$3,500 a month on Map Pack Takeover plus $500 onboarding: $21,500 over the six-month minimum. Ads come with Revenue Infrastructure at $6,500 a month, onboarding included, plus at least $1,500 a month per county in ad spend, paid by you directly to Google.
Do you guarantee first place on Google?
No one can, and anyone who promises it is guessing. We write a milestone into your agreement instead, and if we miss it at day 90, you can leave with no fee and keep what we built.
We don’t have an office in every town. Can we still show up there?
Google favors the closest relevant roofers, so your profile shows most strongly near your address. Town pages, reviews that mention the work and a service area set town by town are what reach the towns around it. The audit shows where you show up today.
Do I need a new website for roofing SEO?
Not if it loads fast on a phone and can carry service and town pages. The audit tells you, with your PageSpeed score. If it can’t, a new site is $7,500 to $15,000 one time, or included with Revenue Infrastructure.
See who’s above you on the map, and what it takes to pass them
Within one business day of getting your business name and county, we send you a screen-recorded walk-through and a written list: the three roofers above you on the map and why they’re there, your site on a phone, what happens when we call and send your form after hours, three fixes you can make yourself, and the plan and price we’d suggest. It also tells you whether your county is still open, before another roofer takes it.
No sales call · By email · Within one business day