HVAC and plumbing marketing built to keep both trades busy all year
A January cold snap brings no-heat calls and frozen pipes on the same night, and each one goes to whoever picks up. Royalso’s HVAC and plumbing marketing is built for that night and every quieter one: one Google profile that sells both trades, ads that follow the season, and an answer in under 60 seconds for every call your office misses. HVAC and plumbing count as one trade here, so once you hold your county, no competitor can hire us for either side of it.
Plumbing only? See plumbing marketing. HVAC only? See HVAC marketing. Done with shared leads? See HVAC lead generation.
Free video audit in one business day · No sales call · Plans from $3,500 a month
HVAC and plumbing SEO: one Google profile that sells both trades
A combined shop can bury half its business: the profile says HVAC, and the water heater searches go to the plumber down the road. So we set it up for both. HVAC contractor or plumber as the primary category, the other as secondary, every service listed (AC repair, furnace replacement, water heaters, drain cleaning, repipes), service areas by town, photos from your jobs, a post every week, every review answered within two days. Then a page per service and per town. Then a review request after every job, by text to customers who agreed to texts and by email to the rest, because in an emergency trade the homeowner reads the rating first.
Local Services Ads and Google Ads that follow the season
Local Services Ads first: pay per lead, the Google Verified badge, and a spot above everything else on the page. We handle the license and insurance verification and check every month that Google has credited the junk leads. Then search campaigns split by job type, emergency and replacement, each landing on its own page with a call button. In the shoulder months, budget moves to maintenance agreements, water heaters and replacements; in July and January, it moves to emergencies. Spend goes from your own account to Google, never marked up, and we report what each booked job cost you.
An AI answering service for HVAC and plumbing calls
When your line isn’t picked up, the caller gets a text in under 60 seconds, and on Revenue Infrastructure or AI Front Desk the AI voice line answers instead. It opens by saying it’s an AI assistant and that the call may be recorded, then asks what’s wrong, where, and whether it’s an emergency, gives your after-hours fee if you’ve approved one, books the slot and texts a confirmation. On Revenue Infrastructure, your dispatcher gets each booking with the job details the moment it’s made. On Multi-Market, ServiceTitan, Jobber or Housecall Pro is connected, so the booking lands in dispatch by itself. Full details on the AI voice agent page.
Two trades, and no reason for a slow season
HVAC runs hot in July and January and quiet in April and October. Plumbing keeps its own calendar: water heaters, drains and leaks come in every week of the year. We market both, so the shoulder months can lean on plumbing work and maintenance visits while next summer’s HVAC rankings get built. When one side slows, the other carries the board.
The math for a two-trade shop
Map Pack Takeover works the map for both trades: profile, pages for every service and town, reviews and text-back. Revenue Infrastructure adds Local Services and search ads plus the AI voice line and booking, which is what an emergency trade runs on. Multi-Market covers several branches or brands, with dispatch connected. Now the math: at a $1,500 HVAC ticket and a 40% gross margin, about six extra jobs a month cover Map Pack Takeover; at a $650 plumbing job and a 50% margin, about eleven do. In a combined shop, jobs from both trades count.
What you hold when you sign
Both trades, in every county you serve, named in your agreement and closed to every other HVAC and plumbing company for as long as you’re with us. Written milestones at days 30, 60, 90 and 180, with a way out at day 90 if we fall short. Your website and domain, your Google profile, your ad accounts: all in your name from day one. Your ad budget, paid from your account to Google without a markup. And a founder runs your account, start to finish.
HVAC and plumbing marketing questions
Can the AI voice line tell a no-heat call from a burst pipe?
It asks. After telling the caller it’s an AI, it finds out what’s wrong, where, and whether it’s an emergency, then books the visit or puts the call through to your on-call number. We write the scripts from how your dispatcher handles calls today, you listen to the test calls, and it goes live in about two weeks on AI Front Desk, or in weeks 3 and 4 on Revenue Infrastructure.
Do you build separate pages for AC repair, water heaters and emergency plumbing?
Yes. One page per service and one per town, for both trades. A homeowner searching “water heater replacement” should land on a water heater page with a call button, not on your homepage.
My business is seasonal. Do I need a year-round retainer?
No. You need six months, one shoulder season plus one peak, then it’s month to month with 30 days’ written notice. We’d still tell you not to stop in the slow months: that’s when the rankings for the busy ones get built, and when your plumbing side can carry the shop.
Can you run Google Ads just for emergency searches?
Yes, as their own campaign with their own page and their own budget cap, alongside Local Services Ads. The spend comes from your own account, with a floor of $1,500 a month per county and $3,000 in most markets.
We have a website. Can you just do SEO and the AI line?
Yes: Map Pack Takeover plus AI Front Desk, $4,700 a month together, plus a one-time $500 onboarding. If your site is slow on a phone or can’t take service pages, the audit says so.
What’s the difference between you and an HVAC marketing firm that does everything?
Focus and accountability. We work in four trades, take one contractor per trade per county, and report what your plan answers for: Map Pack positions, calls and booked jobs. Milestones at days 30, 60, 90 and 180 are written into the agreement, and if we miss the day-90 one, you can walk away at day 90 with no fee.
Where do your 11 pm calls end up?
In the audit we call your number after hours and time the reply, check your map position for emergency and replacement searches in both trades, and count your reviews against the three companies above you. You get a video and a written list within one business day, including whether your county is open. If a plumber or an HVAC shop there signs first, both trades are off the table.
No sales call · By email · Within one business day