HVAC marketing built to win the emergency call and the replacement after it
The company that answers the no-cool call in July is the one already inside when the homeowner asks what a new system would cost. Royalso’s HVAC marketing is built to put you there first: HVAC SEO aimed at the Map Pack top 3, Local Services Ads and search ads in your own account, and AI follow-up that answers every missed call in under 60 seconds, even at 5 am in January.
One HVAC or plumbing company per county. Whoever claims yours first holds it.
Tired of shared leads? See HVAC lead generation. Plumbing shop? See plumbing marketing. Both trades under one roof? See HVAC and plumbing marketing.
Free video audit in one business day · No sales call · Plans from $3,500 a month
HVAC SEO built for the Map Pack top 3
When a system quits, the three HVAC companies in the Map Pack get the first calls. We set up your Google profile with every service you sell and work it every week, build a page for each job (AC repair, AC replacement, furnace repair, heat pumps, ductless, maintenance plans) and each town you serve, ask for a review after every job, and match your details on every directory. Positions usually start to move in 60 to 90 days, longer in a busy county. See how we run local SEO for contractors.
Repair or replace: pages that sell the bigger ticket
A homeowner pricing a new system weighs it at the kitchen table: repair or replace, efficiency, financing if you offer it, how soon you can install. Your replacement pages answer all of it before your comfort advisor rings the doorbell, so the visit starts with trust instead of a price fight. They’re built for searches like “AC replacement” and “new furnace cost”.
Google Ads and Local Services Ads for HVAC
Local Services Ads put you above the map, with the Google Verified badge once you clear Google’s checks, and you pay per lead rather than per click. Search ads go after the searches that mean someone is ready to buy, like “AC replacement near me”, each with its own campaign and page. Both run on Revenue Infrastructure in your own Google account, judged by what a booked job cost, with spend never marked up. How we run ads.
An AI answering service for the 11 pm no-heat call
After hours, or when every line is busy, the AI voice line answers on Revenue Infrastructure or AI Front Desk. Its first sentence says it’s an AI and that the call may be recorded. Then it asks what’s wrong and where, quotes your service-call fee when you’ve approved one, books the visit and sends real emergencies to your on-call tech. You get the recording and a summary, and no homeowner waits on a callback from a tech stuck in an attic. More on the AI answering service.
July and January are won in the shoulder months
The heat-wave and cold-snap calls are earned in April and October, when rankings get built and reviews add up. It’s also tune-up season, and every maintenance agreement you sign is a homeowner who calls you first when the system finally gives out. Pause in the spring and you spend June winning back the ground you gave up.
Start with the map, or run the whole system
Map Pack Takeover works your Google presence every week to win the map, and answers every missed call and form. Revenue Infrastructure is the complete system, with Local Services Ads, search ads and the AI voice line on top, for a shop that wants every season full. Multi-Market runs it in every branch or brand you own, with dispatch connected.
One replacement changes the math
Say your average job is $1,500 at a 40% gross margin: Map Pack Takeover is covered by about six extra jobs a month, and one system replacement does the work of several of those. Those are example numbers. Run your own in the missed-call calculator.
An HVAC marketing agency that puts it in writing
Your trade and every county you serve are named in your agreement, and while you’re with us, we won’t sign another HVAC or plumbing company there. Milestones are written in at days 30, 60, 90 and 180, with a day-90 exit if we miss. Your domain, website, Google profile and ad accounts are in your name from day one. Ad spend goes from your account straight to Google, with no markup. And you deal with a founder, not an account manager.
HVAC marketing questions
How soon can the AI voice line answer our missed calls?
About two weeks on AI Front Desk, or weeks 3 and 4 on Revenue Infrastructure. We write the scripts from how your dispatcher handles calls today, you listen to the test calls, and only then does it go live.
Do you build separate pages for AC repair, furnace repair and heat pumps?
Yes. Someone pricing a heat pump isn’t searching for furnace repair, so each service gets its own page, and so does each town you work.
Can I pause in the slow months?
Not during the six-month minimum, which covers one shoulder season and one peak, the shortest span in which the Maps work can be judged fairly. After that it’s month to month with 30 days’ written notice.
We do plumbing too. Is that covered?
Yes. HVAC and plumbing count as one trade, so you hold both in your counties, and we build pages for both.
How much does HVAC marketing cost?
Map Pack Takeover, the entry plan, is $3,500 a month plus a one-time $500 onboarding. Revenue Infrastructure, which adds Local Services Ads, search ads and the AI voice line, is $6,500 a month, and Multi-Market, for several branches or brands, is $10,000 a month; both include onboarding. Want the AI voice line without the ads? Add AI Front Desk to Map Pack Takeover for $1,200 a month. On the plans with ads, ad spend is paid by you straight to Google: at least $1,500 a month per county, and most markets need $3,000. Every detail is on the pricing page.
One HVAC or plumbing company per county. Is yours still open?
Send your business name and county, and within one business day you’ll have a screen-recorded audit: how your Google profile compares with the three HVAC companies above you, your site on a phone, what happened when we called and filled in your form after hours, three fixes you can make yourself, and whether your county is open. If another HVAC or plumbing company there signs first, it’s theirs.
No sales call · By email · Within one business day