Roofing marketing for storm week, and for every week in between
When hail hits, every homeowner on the street searches at once, and the canvassers are knocking by morning. The calls go to the three roofers Google shows on the map, and the jobs go to whoever answers first. Royalso is the roofing marketing agency that builds your Google presence to win one of those spots before the season, and answers every lead in under 60 seconds. Between storms, we go after the retail replacements that keep your crews on roofs.
Free video audit in one business day · No sales call · One roofer per county
Storm week is won before the storm
Even with a canvasser at the door, the homeowner searches before signing anything. That’s where most roofers lose storm week, in one of three places.
The map: your profile doesn’t show in the town that got hit
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A page and reviews for every town you work
The page: one generic “services” page
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A storm damage page for each town, live before the hail
The phone: missed calls go to voicemail, then to the next roofer
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A text back in under 60 seconds, every time
Buying storm leads won’t fix any of it; the seller hands the same homeowner to four roofers at once. These are setup problems, and the time to fix them is before the hail, not during it.
Roofing company marketing, built as one system
Four parts, built together and run by one team, for the insurance work a storm brings and the retail replacements in between. All four lead to the same place: an inspection on your calendar.
Your Google profile set up the way a roofer’s should be: roofing contractor as the primary category, storm damage and gutters listed as services, service areas set town by town. A storm-damage page and a roof-replacement page, each with a version for your busiest towns, built early so they have time to rank. Review requests after every job, sent by text or email depending on what each customer agreed to, because in storm week every roofer in the county is suddenly advertising, and homeowners call the one with the reviews.
Always-on search campaigns for repair, replacement and inspection go after retail work all year. A storm campaign sits ready with its own page and gets switched on the day the weather hits. Local Services Ads carry the Google Verified badge and charge per lead, which suits roofing well. Your budget goes from your own account straight to Google, never marked up.
Missed-call text-back on every line, so the homeowner who calls while you’re mid-tear-off hears back in under 60 seconds. An AI chat that collects the address and photos of the damage. An AI voice line for the week your office can’t keep up: it says it’s an AI, takes the address and what got damaged, and books the inspection on your calendar. On Revenue Infrastructure, the homeowner waiting on an insurance adjuster hears from you on day 1, 3 and 7, then every two weeks until they book or say stop.
Built for a homeowner standing in the driveway, looking at shingles in the grass: a page for every service and town, a gallery of your roofs, license and insurance up front, financing if you offer it, and a call button that never leaves the screen. We build on WordPress, or keep the site you have if it’s sound.
What it costs, measured in roofs
Plans start at $3,500 a month, and the math is short. On a $9,500 average roof job at a 30% gross margin, a little over one extra roof a month covers Map Pack Takeover, the plan that builds your Maps presence. Revenue Infrastructure adds the ads and the full AI follow-up, so both are running before storm season. About three roofs a month cover it, with a starting ad budget. Example numbers, not a forecast. The full breakdown is on the pricing page.
What we put in writing
Your agreement puts it in writing:
- Your county. Your trade and every county you serve are named. While you’re with us, no other roofer in those counties can hire us, in storm season or out of it.
- Milestones. Written at days 30, 60, 90 and 180, with a day-90 exit if we miss.
- Ownership. Your domain, website, Google profile and ad accounts are in your name from day one, and what we build is yours once it’s paid for.
- A founder on your account. The person answering your email in storm week is the one doing the work.
Roofing marketing questions, answered straight
How do you get storm-damage leads without buying them?
From your own Google presence: a profile built for the Map Pack, a storm page that went live well before the hail, and a reply to every missed call and form in under 60 seconds during the week it matters. A bought storm lead was sold to three other roofers too. A call from your own profile is yours alone.
Do you build a page for each town we work in?
Yes, for the towns you actually work in, each one showing the roofs you finished there, with photos. Not the same page cloned with a new town name on top.
Can you turn up ads when a storm hits?
Yes. The storm campaign and its page are built in advance and switched on the day the weather hits. You set the budget cap, and the AI follow-up catches the calls your office can’t.
We already have a website. Do we need a new one?
Probably not. If it’s fast on a phone and has room for service and town pages, we build on it. The free audit tells you which, with your PageSpeed score.
Does SEO work for roofing companies, and how long does it take?
Yes, for roofers who can take on more work, but it takes months, not weeks. Maps positions usually start to move in 60 to 90 days, longer in a busy county, and the organic pages follow. That’s why we start before storm season, not during it.
How much does roofing marketing cost, and is it worth it?
Map Pack Takeover is $3,500 a month plus $500 onboarding. Revenue Infrastructure is $6,500 a month with onboarding included, plus ad spend you pay Google directly: at least $1,500 a month per county, $3,000 in most markets, more in storm season. Both have a six-month minimum, then run month to month with 30 days’ written notice. Is it worth it? Do the roof math: $9,500 average job, 30% margin, and a little over one extra roof a month pays for Map Pack Takeover. If you need calls sooner, Revenue Infrastructure starts search ads in weeks 3 and 4 and Local Services Ads once Google’s verification clears, while the Maps work builds.
Roofing marketing in New York, NYC and Long Island
Our office is at 1524 Broad St, North Bellmore, NY 11710, and the five boroughs and Long Island are our home market. Roofing here works differently from a mid-size city. There are dozens of towns, and a homeowner in Massapequa searches differently from one in Queens. Google shows one Maps listing per office, so a roofer with a single Nassau office won’t show across Suffolk by wishing it. And the season is short: one nor’easter or hail week can carry the whole year.
For New York roofers we set service areas town by town, put the storm pages live before the season so they have time to rank, turn on review requests after every job, and put text-back on every line before storm week, so the homeowner who calls while your crew is on a roof gets a text in under 60 seconds instead of calling the next roofer. The same roofing SEO and follow-up run for roofers in all 50 states. New York is just where we’re closest.
Be ready before the next storm, and before the roofer across town
Send your business name and county. Within one business day you get a screen-recorded video and a written list: who holds the Map Pack for roofing in your county, whether you have a storm page at all, what happens when we call you after 6 pm, three fixes you can make yourself, and whether your county is still open. Once a roofer in your county signs with us, it’s closed to everyone else.
No sales call · By email · Within one business day
